Fast Moving Crop

  Ataulfos: Perhaps the most important part of this Ataulfo crop report is a reminder of just how sensitive this variety is to cold and what happens when it is transported from the border to distribution points on excessively cold trucks. We are watching that play out in real time this season, especially now as…

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Reality Bites

Reality Bites is a 1994 film about a generation that came of age believing the world worked a certain way, then had to live through the moment it became undeniable that it didn’t — not in a single crash, but in an accumulation of signals they kept explaining away until they couldn’t anymore. This is…

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And Then There Was Consensus

Disclaimer: This crop report, like many I write, is told through the lens of Crespo Organic Mangoes, a program I am intricately embedded with. By now it’s clear — everyone in the industry has landed in the same place. The consensus on the upcoming transition out of the southern regions and into the north is…

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Bad News is “Good News”

There is something about delivering bad news crop reports that creates anxiety in me — despite being pretty direct and comfortable as a straightforward information shooter. I think it’s another case of my values being misaligned with parts of an industry that sometimes treats the withholding of information as a competitive advantage, rather than a…

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No Foolin’ Crop Report

Let’s get right to it. There is only marginally better news than what I reported previously on the outlook for Mexican mango volume out of Nayarit and Sinaloa. The flowering rumors I reported on in the last crop report are true. The delays are real. And from everything I can gather — conversations with people…

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Are the Flowering Rumors True?

Lee este artículo en español. Since the opening of the Mexican season, I have been paying attention to other commodities in other regions of Mexico talking about the relentless and uncommon heat blanketing the country, causing countless and ongoing issues with insects, quality, and yields. There have been tremendous problems reported in everything from tomatoes…

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Crop Report: Tariffs, Quality, Size

The last Mexican mango wave is here and there are big questions. It’s happening faster than normal—that’s the feeling I can’t shake as we near the final wave of the Mexican organic mango season. Will tariffs come back? Will quality change? Will we see jumbo Keitts? Will the season end early—or won’t it? With many…

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What the Blush?

  American consumers are often misled into believing that high-quality produce should always look the same, season after season. That couldn’t be further from the truth. Not all mangoes are the same, not all varietals behave the same—and that’s something worth celebrating. Take the Keitts from Sinaloa, for example. These mangoes don’t fit the typical…

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Everything All At Once

Mexican Organic Mango Crop Report: Everything All at Once! There’s a lot of change taking place right now in Mexican mango land, and this week’s CROP REPORT gives you all the facts from the ground—plus a roadmap to achieve the ultimate mango display. One that features everything. This next week is what I call everything…

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