And Then There Was Consensus

Disclaimer: This crop report, like many I write, is told through the lens of Crespo Organic Mangoes, a program I am intricately embedded with. By now it’s clear — everyone in the industry has landed in the same place. The consensus on the upcoming transition out of the southern regions and into the north is…

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Bad News is “Good News”

There is something about delivering bad news crop reports that creates anxiety in me — despite being pretty direct and comfortable as a straightforward information shooter. I think it’s another case of my values being misaligned with parts of an industry that sometimes treats the withholding of information as a competitive advantage, rather than a…

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No Foolin’ Crop Report

Let’s get right to it. There is only marginally better news than what I reported previously on the outlook for Mexican mango volume out of Nayarit and Sinaloa. The flowering rumors I reported on in the last crop report are true. The delays are real. And from everything I can gather — conversations with people…

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Organic Crop Report

Transitional nuances between CV & OG matter The southern regions have finished, and the transition into Nayarit is complete with Ataulfos, but round fruit tightens up on the organic side as Nayarit fruit takes its sweet time readying. Make no mistake: conventional markets will also be constricted for a few weeks with the same issue,…

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Groundhog Day

Today’s crop report echoes the early season’s lack of clarity It’s true—fruit has been rolling sweetly since we passed the Easter shutdowns just like we said it would. There’s ample supply, all sizes, and pricing seems to be lining up  rather nicely for our upcoming Summer Mango Mania. So what’s the problem? The problem is—once…

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Mango Transition North

EDJ ( el original) open, Nayarit Ataulfos coming, Summer Mango Mania ahead! Despite persistent challenges, conversations with consumers and distributors revealed a remarkable discovery: significant #MangoJoy is driving consistent, profitable sales of #MuchosMangoes despite the many complexities. Shoppers remain excited despite tariff scares, higher prices and climate-change induced unpredictability. My latest crop report covers the…

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The Blooming North!

A mango tree’s flowers signal potential for #MuchosMangoes Flowers have been on my mind this week, thanks to the flourishing displays at my local farmers market here in Northern California. I picked up tulips and peonies—flowers just make me happy. The same kind of happiness a mango orchard in full bloom brings, which is happening…

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