Retail
Mango Maxxing QR Codes
I’m working on a new piece about innovation—or lack thereof—in mango packaging, and during my research I was reminded of the innovation the Crespo Organic brand has made in the realm of QR codes. It seemed like the right moment to highlight that work in this week’s Maxxing Mangoes lesson, as I think many people…
Continue ReadingCrespo Organic In-Store Conditions Report
Disclaimer: This post is a promotional news & marketing post created as part of my work with Crespo Organic Mangoes. Crespo Organic Mangoes Weekly In-Store Conditions Report On March 1, Crespo Organic will launch a new weekly in-store conditions report, available exclusively to Crespo Organic mango customers through the exclusive weekly distribution list or directly…
Continue ReadingMaxxing Crespo Organic Mangoes
Disclaimer: This post is a promotional marketing post created as part of my work with Crespo Organic Mangoes. Maxxing Mangoes = don’t just have the program — work the program In the context of mangoes—and more specifically Crespo Organic Mangoes—“maxxing” means making the most of your mangoes by being purposeful about the direct-trade relationship from…
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