Challenging Transition on the Foreground

Mature southern fruit + late Nayarit entrance = complex changeover By definition the word foreground insinuates a seemingly larger position of prominence.  I choose to use that word here as it’s important that we all understand the complexities that are looming in the mango world, as Mexico prepares to transition from the southern producing regions…

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Time to Brush Up On Ataulfo Marketing

  Shortcut to success, Ataulfo Marketing 101 This is an industry geared post. Even though it is currently cold in most states and fresh snow has blanketed much of the US, spring is definitely coming. It always does and when it does mango sales increase.  The way we crave comfort food in the winter is…

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Winter Off-Shore Crop Update

As we near our Mexican season, what’s happening south matters I don’t think there could be a more unusual offshore mango season than the one that is currently happening. Perhaps it’s not unusual in the grand {supply chain} scheme of things considering ports and vessel issues are  one of the main problems. Currently Ecuadorian fruit,…

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Big & Juicy Predictions for the New Year

2022 Mexican mango crop forecast seems to looking sweet (Click here to read my offshore crop update) Predictions for the new year rain down hard during this time of year. Experts and non-experts alike – not to mention annoying influencers – are all giving us their hot takes on the year ahead. Like clockwork, each…

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Los Mochis Transition in Motion

McAllen enjoys the last fruits of our labor while Nogales embraces a bit more propaganda Here is the brief take-away from this article: Hot water baths are not bad, and untreated fruit is not better. The end of the season is complex for all- let facts be your guide. For a handful of us who…

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