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Happy Endings, Potent Partnerships
Big & sweet Keitts signal the end, our Mochis family makes it “easy” for us! Los Mochis Keitt mangoes, the late season final varietal of Mexico’s mango season is now officially in full swing, marking these next few weeks the bittersweet conclusion of our sweet, sweet mango season. There is no need to dwell on…
Continue ReadingRosario Keitt Mangoes
Blush filled end of season crop expectations for Sinaloa (Rosario & Mochis) This time of year is bitter-sweet for many of us immersed in the abundance of Mexican-produced mangoes. We find ourselves at the beginning of the end, as the Ataulfo mangoes have now finished, and the southern region’s Sinaloa Kents are being picked in…
Continue ReadingCrespo Organic Debuts Opulent Specialty Mango Tags
Educational, Insightful, & Strategic Packaging Mango Queen Specialty Mangoes- Check out the site! I am very proud of the work we are releasing today with the launch of the new Mango Queen specialty mango line!! I am very proud of the Crespo Organic Mango brand in general– not just in relation to my work in…
Continue Reading“Little” Fruit Brings Opportunity
Crespo mango expertise bridges transition into Summer Mango Mania I’ve been selling organic mangoes for a long time and, as so many of us forget, the greatest season-long program success happens when you nail the transitions. It’s the performance during the transition that dictates what stores have fruit and at what price. Just like in…
Continue ReadingWhat the Heck is Summer Mango Mania?
Quick answer: #MangoJoy by way of #MuchosMangoes PRICED RIGHT Summer: the warmest season of the year, in the northern hemisphere from June to August Mango: a tropical oval or oblong fruit with succulent and juicy aromatic pulp and firm varying color blush toned skin and a hard central pit Mania: an excessive enthusiasm or desire;…
Continue ReadingThe BIG Transition North
Will Oaxaca, Chiapas, and Nayarit line up for a smooth transition? The nature of transition is tricky. Shifting mango production from the southern Mexican regions to the northern ones is often unpredictable and complex. This year we move into with a great deal of positivity and yet a tinge of trepidation. I think the trepidation…
Continue ReadingEmpaque Don Jorge Opens in Rosario
Boasting the most efficient and modern mango pack house around Disclaimer: This is a boastful and prideful post about a packing house that I truly believe in. I’m one of a few globally well-traveled industry folks with an extremely diverse make up of commodities, markets, cultures and systems. I have seen a lot of packing…
Continue ReadingAtaulfo Mango Time
Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Instead of focusing on the lack of the round fruit the orchards are currently yielding into an empty pipeline, a problem that will take a little more time to fix and stabilize; focus on the mango abundance that the orchards are currently…
Continue Reading#CelebrateMexico #CelebrateMangoes
The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…
Continue ReadingHold On Just a Bit……and Then Let Loose
Round fruit inflexible for as lower yields and high demand wreak havoc When I was a little girl in southern California I used to race my bother on this little honda 50 on my pony Cricket. We would race down this long ass trail next to a creek with all kinds of bends and bumps…
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