Farm
Groundhog Day
Today’s crop report echoes the early season’s lack of clarity It’s true—fruit has been rolling sweetly since we passed the Easter shutdowns just like we said it would. There’s ample supply, all sizes, and pricing seems to be lining up rather nicely for our upcoming Summer Mango Mania. So what’s the problem? The problem is—once…
Continue ReadingMango Transition North
EDJ ( el original) open, Nayarit Ataulfos coming, Summer Mango Mania ahead! Despite persistent challenges, conversations with consumers and distributors revealed a remarkable discovery: significant #MangoJoy is driving consistent, profitable sales of #MuchosMangoes despite the many complexities. Shoppers remain excited despite tariff scares, higher prices and climate-change induced unpredictability. My latest crop report covers the…
Continue ReadingMangonomics
Less juice in the current squeeze — a timely reminder about fruit and finance In my many years working for global farmers—with the twofold aim of generating real income to build sustainable systems of selling and pleasing consumers with flavor-filled offerings—I’ve heard a lot about the value of the dollar. As a global traveler, I’ve…
Continue Reading{Mango} Hunger Games
Organic Mango Crop Report: markets, mayhem and hopefully some resistance This crop report follows the same theme as the last—confusion. But it also serves as a reminder of how quickly confusion spirals into mayhem and short-sighted, conventional-style thinking. That knee-jerk reaction is the most common response in this debacle we call the current state of…
Continue ReadingMexican Season Availability
Questions, complexity & truths, form my organic perspective Mexico has one of the longest mango export seasons in the world, spanning nearly 10 months as production moves north along the Pacific Rim. The harvest begins in the south in late January or early February in Oaxaca and Chiapas. As the season progresses, it moves through…
Continue ReadingA Jolly Mexican Christmas Crop Teaser
Cheery news from the orchard fills our holiday season in hope and promise Roberto Crespo, a key member of the #HermanosCrespos “band”—and what I like to call the lead singer of our southern region—is firmly planted in the soils of Oaxaca and Chiapas, gearing up for the season’s start. This week, he and his brother…
Continue ReadingBeauty & Hope in Mango Blooms
A timely lesson in the flowers….. By now, we all know that during any mango season, the weeks between when the trees flower and when they begin to set fruit and formation are critical in determining crop outlooks. For the Mexican season, this window runs from now through early January, with particular emphasis on those…
Continue Reading2024 Season Recap
Decent sales, sincere loyalty & extreme #MangoJoy cultivated despite production hurdles This season was one of the most peculiar I’ve experienced, but ultimately, it turned out to be one of the best in terms of ROI. Despite numerous trials and tribulations, our customers and consumers stood by us, and together we delivered exceptional mango experiences…
Continue ReadingGlimmering Mango Landscapes
Ataulfo price drop, Chiapas comes alive, EDJ2 opens, , more round fruit, blooming northern landscapes and opulent specialty mango flowers Weekends are sacred in our business. In contrast to Australians who may soon have the privilege of declining unreasonable calls and avoiding responses to calls or emails from their bosses outside “normal business hours,” most…
Continue ReadingMexican (Organic) Mango Crop Update
Amidst adversity, signs of hope blossom One grower described this season to me like this “completely impossible to predict much of anything in the orchards.” Most agree that predictions of any kind are not easy to make, particularly this season, as has been demonstrated in the chaos of contracts and commitments. As more of us…
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