Treats on the Streets

Mangoes, stories, streets, and lots of summer #MangoJoy This isn’t just about giving out mangoes—it’s about listening, learning, and connecting directly with mango lovers where they live, shop, and snack. Through our casual treats on the streets sidewalk conversations and quick mango pop-ups, we collect real feedback on how consumers buy, eat, ripen, cut, and…

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BIG NEWS Crop Report

Little Round Fruit Reigns, Ataulfos Size Up, and Nam Doc Mai Incoming! It’s Monday, and I’ve got some juicy news—both literally and figuratively—for this week’s Crop Report. We’re fully in Nayarit now, and most of the fruit is on the smaller side. We’re seeing lots of 10s and 12s, with just a handful of 9s,…

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Organic Crop Report

Transitional nuances between CV & OG matter The southern regions have finished, and the transition into Nayarit is complete with Ataulfos, but round fruit tightens up on the organic side as Nayarit fruit takes its sweet time readying. Make no mistake: conventional markets will also be constricted for a few weeks with the same issue,…

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Groundhog Day

Today’s crop report echoes the early season’s lack of clarity It’s true—fruit has been rolling sweetly since we passed the Easter shutdowns just like we said it would. There’s ample supply, all sizes, and pricing seems to be lining up  rather nicely for our upcoming Summer Mango Mania. So what’s the problem? The problem is—once…

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Mango Transition North

EDJ ( el original) open, Nayarit Ataulfos coming, Summer Mango Mania ahead! Despite persistent challenges, conversations with consumers and distributors revealed a remarkable discovery: significant #MangoJoy is driving consistent, profitable sales of #MuchosMangoes despite the many complexities. Shoppers remain excited despite tariff scares, higher prices and climate-change induced unpredictability. My latest crop report covers the…

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Consumer Delight

Summer Mango Mania: Cultivating #MangoJoy reaps substantial, enduring rewards for all I began last year’s Summer Mango Mania recap by noting that the world hadn’t historically measured ROI in happiness, and that the Crespo Organic Summer Mango Mania #MuchosMangoes promotional results proved the ROI of #MangoJoy should be taken seriously. I’m reaffirming that hypothesis as…

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2024 Season Recap

Decent sales, sincere loyalty &  extreme #MangoJoy  cultivated despite production hurdles This season was one of the most peculiar I’ve experienced, but ultimately, it turned out to be one of the best in terms of ROI. Despite numerous trials and tribulations, our customers and consumers stood by us, and together we delivered exceptional mango experiences…

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2024 Summer Mango Mania Events!

Sweet mango-centric something’s for everyone……   Under The Mango Tree #SundayFunday Recipe Drop (Sundays) Every Sunday Nissa publishes a new recipe from the Crespo Kitchen. Every season she Pushes Boundaries and comes up with creative new ideas that are easy to replicate out in the wilds of the world! {Extra}Ordinary Monday #MangoJoy (Mondays) As part…

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