The trend days are here, and I’ll be honest—I really enjoy this end-of-year moment of predictions. Preparing for a new year, and in my case a new mango season, means trying to understand what’s coming, not as certainty but as direction. Trends help anticipate change and identify opportunity. They inspire and offer strategic guidance based…
A year ago, most of us were pointing to global flavor trends, pricing pressure, or convenience as the forces shaping what came next. As people now reflect on 2025, many are understandably highlighting what moved, what sold, and what “worked” based on the realities as opposed to predictions. I can generally get behind the positive…
The U.S. market is extremely short right now across both conventional and organic. Brix levels remain well below target, with lack of maturity throughout all producers. There is widespread picking and packing delays. Weather has been unfavorable, with persistent cloud cover, cold fronts, and limited sunshine slowing maturity development. As fruit begins to final reach…