The Final Countdown, Keitt Season

By Nissa | August 6, 2025

With the Kent season now winding down, we’re turning a key page in the Mexican organic mango calendar. As noted in Under the Mango Tree’s July 29 report, the final wave of Mexican organic fruit has arrived—and it feels like it’s ending sooner than usual. For Crespo Organic, the last Kents are arriving now—what we’re getting…

The Cut That Converts

By Nissa | August 5, 2025

Every year, as Summer Mango Mania (#MuchosMangoes) hits its final stride, our displays still flush with fruit  and peak #MangoJoy, I like to shine light on the ROI of the Crespo Organic Mango program—not just the Summer Mango Mania promotion itself, but the unique approach Crespo takes year after year that continues to maintain momentum…

Crop Report: Tariffs, Quality, Size

By Nissa | July 29, 2025

The last Mexican mango wave is here and there are big questions. It’s happening faster than normal—that’s the feeling I can’t shake as we near the final wave of the Mexican organic mango season. Will tariffs come back? Will quality change? Will we see jumbo Keitts? Will the season end early—or won’t it? With many…