Summer Mango Mania: Cultivating #MangoJoy reaps substantial, enduring rewards for all I began last year’s Summer Mango Mania recap by noting that the world hadn’t historically measured ROI in happiness, and that the Crespo Organic Summer Mango Mania #MuchosMangoes promotional results proved the ROI of #MangoJoy should be taken seriously. I’m reaffirming that hypothesis as…
Decent sales, sincere loyalty & extreme #MangoJoy cultivated despite production hurdles This season was one of the most peculiar I’ve experienced, but ultimately, it turned out to be one of the best in terms of ROI. Despite numerous trials and tribulations, our customers and consumers stood by us, and together we delivered exceptional mango experiences…
There’s Now a Date & It’s Imminent As expected, the Mexican mango season is coming to a close, and the final date is now in sight. A few weeks ago, we reported mixed projections on the timeline for the Mochis Keitt variety. Many producers speculated that once the fruit reached the proper Brix level (which it…
