Ataulfo Marketing 101

A little mango-ed in time for promoting Mexico’s yellow slipper Despite a sluggish start to the Mexican mango season, Ataulfo mangoes are finally ready to bring some much-needed #MangoJoy. Our loyal program participants can now expect sufficient—if not ample—supplies to satisfy the growing community of dedicated consumers we’ve cultivated over the past decade and beyond—consumers…

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Patience & Promise

Current crop report echoes cries for patience but flashes promise As reported last week, the Mexican mango season has officially begun, but patience remains absolutely crucial. To reiterate and update: Crespo Organic Ataulfos are expected to begin landing next week, but in very limited quantities. The fruit in general from Mexico continues to follow a…

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A Season Opens ~ Quietly

A Sweet and quiet opening with Ataulfos, be patient! Despite the news hitting our inboxes this morning about the first mangoes from Mexico starting, the whole truth is what matters most. The truth is that packhouses are just barely beginning to open, with most slated to do so in early to mid-February due to limited…

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Mango Trend of the Year

The elevated shopping experience & #MangoJoy This year’s top food trend, which appears on nearly every food sector trend list, is, in my opinion, the culmination of many past trends finally converging. It’s also the most meaningful trend I see for mangoes—and one that truly excites me and one I plan to keep chasing: the…

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Inevitable Mexican Season Ending

There’s Now a Date & It’s Imminent As expected, the Mexican mango season is coming to a close, and the final date is now in sight. A few weeks ago, we reported mixed projections on the timeline for the Mochis Keitt variety. Many producers speculated that once the fruit reached the proper Brix level (which it…

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What the Blush?

Secret blush notes of the Sinaloa Keitt Mango   American consumers are often misled into believing that high-quality produce is always uniform, season after season. This couldn’t be further from the truth. Not all mangoes are the same, and that’s something to celebrate. Take the Sinaloa Keitts, for example—these mangoes don’t fit the typical image.…

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