Posts Tagged ‘Mango Merchandising’
Mango Maxxing QR Codes
I’m working on a new piece about innovation—or lack thereof—in mango packaging, and during my research I was reminded of the innovation the Crespo Organic brand has made in the realm of QR codes. It seemed like the right moment to highlight that work in this week’s Maxxing Mangoes lesson, as I think many people…
Continue ReadingCrespo Organic In-Store Conditions Report
Disclaimer: This post is a promotional news & marketing post created as part of my work with Crespo Organic Mangoes. Crespo Organic Mangoes Weekly In-Store Conditions Report On March 1, Crespo Organic will launch a new weekly in-store conditions report, available exclusively to Crespo Organic mango customers through the exclusive weekly distribution list or directly…
Continue ReadingMaxxing Crespo Organic Mangoes
Disclaimer: This post is a promotional marketing post created as part of my work with Crespo Organic Mangoes. Maxxing Mangoes = don’t just have the program — work the program In the context of mangoes—and more specifically Crespo Organic Mangoes—“maxxing” means making the most of your mangoes by being purposeful about the direct-trade relationship from…
Continue Reading3 Minute Mango Expertise with Nissa
2025 Mango Season Episode 1 Part of Under the Mango Tree: The Podcast Fruit-forward organic food literacy—from orchard to table 3 Minute Mango Expertise is a series of in-depth 30-minute interviews with experts across the entire mango supply chain—farmers, importers, retailers, merchandisers, culinary pros, and even consumers—hosted by me, Nissa Pierson, as part of…
Continue ReadingCinco De Mayo Mango Merchandising
An Interview with Brian Dey Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc. While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican…
Continue ReadingThe Art of the Mango Display
How to prepare for #MuchosMangoes and create optimal shopper #mangojoy It’s difficult to envision a scenario where #MuchosMangoes are priced just right and abundantly available consistently, particularly amidst this week’s lower Ataulfo volumes. Doubt exacerbated by season-to-date difficulties from Mexico and the lingering bad taste offshore programs have left. But #MuchosMangoes are both here and…
Continue ReadingAtaulfo Marketing 101
Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Despite the challenges in the early Mexican season, Ataulfo mangoes are poised to bring us our much-needed #MangoJoy. As our Crespo Organic Ataulfo mangoes are about to make their debut, now is the opportune moment to evaluate your current organic Ataulfo…
Continue ReadingCinco De Mayo Mango Merchandising
An Interview with Brian Dey Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc. While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican…
Continue Reading