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3 Minute Mango Expertise: Brian Dey
“It’s about romancing the mango” I love unraveling ideas, discovering truths, appreciating complexities, and sharing information. My new Summer Mango Mania series, 3 Minute Mango Expertise, is designed just for that. This week’s featured guest is totally aligned with my desire to graciously and generously share expertise, insights, ideas, and general knowledge when it comes…
Continue Reading3 Minute Mango Expertise: Jorge Crespo
The Crespo Mango Man dishes on what it takes to do specialty mangoes “If you sell it, I will grow it.” Jorge Crespo on the simplicity of the specialty mango saga! I love unraveling ideas, discovering truths, appreciating complexities, and sharing information. This Summer Mango Mania season, I’m excited to introduce my new series: 3…
Continue ReadingDavid (OG) & Goliath (CV)
Who will protect organic growth amidst economic, climate and social uncertainties? In the realm of organic produce, the ongoing struggle to safeguard organic growth often mirrors the tale of David and Goliath. This season, amidst economic, climate, and social uncertainties, the appeal of cheaper conventional products has never been stronger for importers, distributors, and retailers…
Continue Reading#CelebrateMexico #CelebrateMangoes
A Cinco de Mayo promotion that celebrates Mexico with mangoes While Cinco de Mayo may not be a major holiday in Mexico, it has become a significant event in the USA, driving sales of Mexican produce items, including mangoes. We recognize the opportunity this presents for us. Our #CelebrateMexico #CelebrateMangoes campaign not only excites and…
Continue ReadingAtaulfo Marketing 101
Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. Despite the challenges in the early Mexican season, Ataulfo mangoes are poised to bring us our much-needed #MangoJoy. As our Crespo Organic Ataulfo mangoes are about to make their debut, now is the opportune moment to evaluate your current organic Ataulfo…
Continue ReadingHarvesting Food Trends
A mango-centric exploration of the year’s most anticipated influences Food trends are often a bit waggish, but the current buzzing trends seem poised for positive impact and that excites me. I think the timing is ripe for all of us in mangoes and produce to take a thoughtful look and see how we can…
Continue ReadingCultivating #MangoJoy for Profit
The ROI of Crespo’s Summer Mango Mania promotion I know I live in a world that doesn’t register ROI in happiness, let alone recognize the monetary value of #MangoJoy. I am, however, acutely aware that #MangoJoy has value and that when we work together to cultivate it, building comprehensive mango programs that encircle it, everyone…
Continue Reading#CelebrateMexico #CelebrateMangoes
The Cinco de Mayo show goes on, despite supply complexities A single mango goes a long way: in recipes and in creating #MangoJoy for consumers. Mangoes don’t have to be dirt cheap or in heaping abundance for a consumer to feel the sweet tropical satisfaction and joy that comes from eating and using mangoes. As…
Continue ReadingMy Equipo’s Recipe for Success
Those that feast together grow together Someone recently claimed that recipes have no place in buyer-focused produce marketing. That someone doesn’t know my history with buyers or recipes nor does that person connect the dots between farms and tables, like I do. That someone has probably never witnessed the excitement over the vibrant consumer…
Continue Reading“Our Stories”
El Grupo Crespo/RCF’s Unstoppable Women I shared my thoughts on this International Women’s Day in another post: “Where Is the Spine of International Women’s “Day”? Building Bridges: Diversity & Inclusion. In that post I call on my fellow industry peers to welcome more diversity and inclusion on their teams, to their marketing streams, and beyond.…
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