“Our Stories”

El Grupo Crespo/RCF’s Unstoppable Women I shared my thoughts on this International Women’s Day in another post: “Where Is the Spine of International Women’s “Day”? Building Bridges: Diversity & Inclusion.  In that post I call on my fellow industry peers to welcome more diversity and inclusion on their teams, to their marketing streams, and beyond.…

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Where Is the Spine in International Women’s “Day”?

Building bridges: diversity & inclusion  It’s a weird day, this International Woman’s Day thing.  It feels important but like we’ve made a very serious topic frivolous by placing it in a “day category”, next to International Ice Cream Day and International Siblings Day. My gut feeling is that this rather uncomfortable topic is placed here…

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Mango Blossoms WOW!

A mango tree’s flowers signal potential for #MuchosMangoes Flowers have been top of mind this week, and it wasn’t because my social media feed was bombarded by flowers for Valentine’s Day. Rather, throngs of vibrant photos and videos of mango blossoms from the #HermanosCrespos lit up my WhatsApp, exhibiting the last of the late blooms…

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Tommy Atkins = Mi Favorito Mango

A deep dive into the when’s, why’s and how’s of the firm fleshed, farmer friendly mango   My favorite mango is a Tommy Atkins, but it’s not because it’s farmer and supply chain friendly. It’s my favorite because it’s culinarily versatile and it also happens to be farmer and supply chain friendly which isn’t a…

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It Takes a Village

Proper Ataulfo handling practices increase sales and consumer satisfaction El Grupo Crespo grows exceptional Ataulfo mangoes. They grow the Ataulfos in ideal microclimates that yield their signature flavor – sweet, sugar-caramel with a tinge of spice. If you ask me, it can only be created in Mexico. The Ataulfo mango, a Mexican cultivar, is puro…

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Ataulfo Marketing 101

  Shortcutting the promotion of Mexico’s yellow slipper This is an industry geared post. I am currently in Miami taking a snowbird working month for myself, escaping the midwest cold. It’s sunny and warm here but I know for most of you the rain is currently falling and a good many of you have snow…

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Early Rain Damage & Lots of Optimism

It’s beginning to look at lot like a prosperous Mexican Mango Season  It’s that time of the year again when you all forget about fruits and vegetables amidst all the holiday hubbub, and also the time of the year when I begin thinking excessively about mangoes as we begin to prepare for the upcoming Mexican…

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