Posts by Nissa
Fast Moving Crop
Ataulfos: Perhaps the most important part of this Ataulfo crop report is a reminder of just how sensitive this variety is to cold and what happens when it is transported from the border to distribution points on excessively cold trucks. We are watching that play out in real time this season, especially now as…
Continue ReadingAtaulfo + Cold Trucks = Bad.
Period. Ataulfos need a temperature between 50–55°F for optimal success. Below that, Brix drops, acidity rises, and a cascade of physiological problems begins—many of which we’re seeing play out en masse this particularly challenging season. A mixed-load mentality and 45°F trucks will never build robust Ataulfo programs capable of consistently delivering exceptional flavor, clean skin,…
Continue ReadingThe Ripening Room Opens
…..and la bolsa mágica debuts! The Ripening Room is open — open for every mango lover who has ever stood at the display, stared down a pile of mangoes, and had no idea if what they were holding was ready, almost there, or days away. We built this education hub because that moment at the…
Continue ReadingDried: Damaging Orchard Prices
This is a brief update on the organic dried mango sector in Mexico’s norther regions. I will produce the latest fresh update by Monday. We are all aware by now that organic dried mango is no longer a niche product. Over the past several years, it has become one of the fastest-growing segments in…
Continue ReadingReality Bites
Reality Bites is a 1994 film about a generation that came of age believing the world worked a certain way, then had to live through the moment it became undeniable that it didn’t — not in a single crash, but in an accumulation of signals they kept explaining away until they couldn’t anymore. This is…
Continue Reading#RipenYourWay
As we continue the journey to the full launch of The Ripening Room, it’s time to introduce the #RipenYourWay campaign and education. Over the course of the next two weeks leading up to the launch of La Bolsa Mágica we will be finalizing the website as well as the in-store and virtual corresponding #MangoEd…
Continue ReadingSummer Crop Report
I would like to apologize to everyone who has come to rely on my weekly reports for insight and planning. I understand how valuable this information is, and sharing it is something I believe benefits all of us in the industry. That being said, I experienced a terrible situation in the home I have been…
Continue ReadingMango Ripening—Can You Stop the Clock?
I get a lot of questions about mangoes—how to choose them, store them, cut them, and use them—and ripening is one of the most common topics. But another question that often comes up, and is usually overlooked, is whether you can actually stop a mango from ripening. As we move through the later part of…
Continue ReadingAnd Then There Was Consensus
Disclaimer: This crop report, like many I write, is told through the lens of Crespo Organic Mangoes, a program I am intricately embedded with. By now it’s clear — everyone in the industry has landed in the same place. The consensus on the upcoming transition out of the southern regions and into the north is…
Continue ReadingBad News is “Good News”
There is something about delivering bad news crop reports that creates anxiety in me — despite being pretty direct and comfortable as a straightforward information shooter. I think it’s another case of my values being misaligned with parts of an industry that sometimes treats the withholding of information as a competitive advantage, rather than a…
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