Posts by Nissa
Treats on the Streets
Mangoes, stories, streets, and lots of summer #MangoJoy This isn’t just about giving out mangoes—it’s about listening, learning, and connecting directly with mango lovers where they live, shop, and snack. Through our casual treats on the streets sidewalk conversations and quick mango pop-ups, we collect real feedback on how consumers buy, eat, ripen, cut, and…
Continue ReadingMango Tasting & Cutting Demos
Crespo mango-ed in an {organic} store near you! Crespo mango-ed in an {organic} store near you! Summer: the warmest season of the year, in the northern hemisphere from June to August Mango: a tropical oval or oblong fruit with succulent and juicy aromatic pulp and firm, varying color blush-toned skin and a hard central…
Continue ReadingBIG NEWS Crop Report
Little Round Fruit Reigns, Ataulfos Size Up, and Nam Doc Mai Incoming! It’s Monday, and I’ve got some juicy news—both literally and figuratively—for this week’s Crop Report. We’re fully in Nayarit now, and most of the fruit is on the smaller side. We’re seeing lots of 10s and 12s, with just a handful of 9s,…
Continue ReadingOrganic Crop Report
Transitional nuances between CV & OG matter The southern regions have finished, and the transition into Nayarit is complete with Ataulfos, but round fruit tightens up on the organic side as Nayarit fruit takes its sweet time readying. Make no mistake: conventional markets will also be constricted for a few weeks with the same issue,…
Continue ReadingGroundhog Day
Today’s crop report echoes the early season’s lack of clarity It’s true—fruit has been rolling sweetly since we passed the Easter shutdowns just like we said it would. There’s ample supply, all sizes, and pricing seems to be lining up rather nicely for our upcoming Summer Mango Mania. So what’s the problem? The problem is—once…
Continue ReadingMango Transition North
EDJ ( el original) open, Nayarit Ataulfos coming, Summer Mango Mania ahead! Despite persistent challenges, conversations with consumers and distributors revealed a remarkable discovery: significant #MangoJoy is driving consistent, profitable sales of #MuchosMangoes despite the many complexities. Shoppers remain excited despite tariff scares, higher prices and climate-change induced unpredictability. My latest crop report covers the…
Continue ReadingCinco De Mayo Mango Merchandising
An Interview with Brian Dey Senior Merchandiser & Natural Stores Coordinator, Four Seasons Produce, Inc. While it’s true that Cinco De Mayo is less a real holiday in Mexico and more a symbolic celebratory event for Americans, there is a significant rich history behind the day and how it has come to honor the Mexican…
Continue ReadingMangonomics
Less juice in the current squeeze — a timely reminder about fruit and finance In my many years working for global farmers—with the twofold aim of generating real income to build sustainable systems of selling and pleasing consumers with flavor-filled offerings—I’ve heard a lot about the value of the dollar. As a global traveler, I’ve…
Continue ReadingCertified Organic Mangoes vs. The Feel-Good Trap
Beyond the buzzwords, only certified organic delivers the guarantee of health It’s Mango Wellness month and today we want to talk about fluff and more importantly that organic consumers aren’t fooled by it. Data shows that organic consumers tend to be more educated about the supply chain, they ask more questions, dig deeper, and demand…
Continue ReadingUSDA Reduce Turnos y Horas
La Rama Mexicana de USDA Ahora Cae Bajo la Jurisdicción de la Embajada de EE.UU (This is an update from Thursdays breaking news.) La sucursal de USDA en México que maneja las certificaciones APHIS – como el tratamiento hidrotérmico requerido para los mangos – ha recibido un cambio estructural significativo. Ahora, de repente, operando bajo…
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